As we enter the final month before the election, we begin to see more ads, some are good, some are not. The media has tried to paint Christine O'Donnell since she won her party's primary in Delaware. Today she comes out with a new ad and has her turn to define herself:
This ad was very effective because O'Donnell did not try to hide and addressed the attacks and questions directly by comparing herself to her voters. Who hasn't done things in life they wish they didn't, who hasn't had financial issues at one time or another in their lives; especially in this economy. By using the phrase "I'm you. None of us are perfect...," Christine O'Donnell's alignment with the voters does not put herself above the voters, as other politicians tend to do. She then transitions into articulating what she will and won't do in Washington. Taking time into consideration, (her primary was September 14) this ad was appropriate and both offensive and defensive in nature. O'Donnell does need a biographical ad to follow up and normally, the biographical ad should be first, but again, with these time constraints, this ad was the best choice.
UPDATE 10/7: Christine has a new ad. I really like this one, but if Fred Davis (her media guy) could drop the blue background in the next one, that would be awesome!
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